Copywriting

Great copywriting can make or break a business. Here's how to write copy that sells: ## The AIDA Formula: - **Attention**: Grab the reader's attention immediately - **Interest**: Keep them interested with benefits - **Desire**: Make them want your product/service - **Action**: Tell them exactly what to do next ## Writing Tips: ### 1. Know Your Audience Write for your target customer, not for everyone. Use their language and address their pain points. ### 2. Focus on Benefits, Not Features Instead of "Our app has 50 features," say "Save 10 hours per week with our automation tools." ### 3. Use Power Words Words like "Free," "New," "Proven," "Guaranteed" grab attention and create urgency. ### 4. Keep It Simple Short sentences. Simple words. Clear message. Don't try to sound smart - try to be understood. ### 5. Create Urgency Limited time offers, scarcity, and deadlines motivate action. ## Common Mistakes to Avoid: - Being too vague - Using jargon your audience doesn't understand - Focusing on yourself instead of the customer - Forgetting a clear call-to-action - Being boring ## Practice Exercises: 1. Rewrite a product description focusing on benefits 2. Create 5 different headlines for the same product 3. Write a sales email using AIDA 4. Analyze successful ads and identify what makes them work Remember: Good copy is about the customer, not you!