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How to Write Copy That Converts
Great copywriting can make or break a business. Here's how to write copy that sells:
## The AIDA Formula:
- **Attention**: Grab the reader's attention immediately
- **Interest**: Keep them interested with benefits
- **Desire**: Make them want your product/service
- **Action**: Tell them exactly what to do next
## Writing Tips:
### 1. Know Your Audience
Write for your target customer, not for everyone. Use their language and address their pain points.
### 2. Focus on Benefits, Not Features
Instead of "Our app has 50 features," say "Save 10 hours per week with our automation tools."
### 3. Use Power Words
Words like "Free," "New," "Proven," "Guaranteed" grab attention and create urgency.
### 4. Keep It Simple
Short sentences. Simple words. Clear message. Don't try to sound smart - try to be understood.
### 5. Create Urgency
Limited time offers, scarcity, and deadlines motivate action.
## Common Mistakes to Avoid:
- Being too vague
- Using jargon your audience doesn't understand
- Focusing on yourself instead of the customer
- Forgetting a clear call-to-action
- Being boring
## Practice Exercises:
1. Rewrite a product description focusing on benefits
2. Create 5 different headlines for the same product
3. Write a sales email using AIDA
4. Analyze successful ads and identify what makes them work
Remember: Good copy is about the customer, not you!
By David0 replies2 views12/15/2025