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Design Principles Every Freelancer Should Know
Good design is more than just making things look pretty. Here are fundamental principles that will improve your work:
## Core Design Principles:
### 1. Contrast
Use contrasting colors, sizes, and weights to create visual hierarchy and draw attention.
### 2. Alignment
Everything should have a visual connection. Align elements to create order and organization.
### 3. Repetition
Repeat visual elements (colors, fonts, shapes) to create consistency and unity.
### 4. Proximity
Group related items together. Related elements should be close to each other.
### 5. White Space
Don't be afraid of empty space. It helps content breathe and improves readability.
## Color Theory Basics:
- **Primary Colors**: Red, Blue, Yellow
- **Secondary Colors**: Created by mixing primaries
- **Complementary Colors**: Opposite on color wheel
- **Analogous Colors**: Next to each other on color wheel
## Typography Tips:
- Limit font families to 2-3 per design
- Use font size to create hierarchy
- Ensure good readability
- Consider line spacing and letter spacing
## Tools to Master:
- Adobe Photoshop (photo editing)
- Adobe Illustrator (vector graphics)
- Figma (UI/UX design)
- Canva (quick designs)
Practice these principles in every project!
By David0 replies0 views12/15/2025